Your Story is Only as Powerful as the Storyteller
The New Nomads – David and Diane Daniel – bring a mature, proactive and positive narrative to the vanlife influencer segment. Our approach weaves authentic, relatable experiences into our daily social media, newsletter, and podcast messaging.
Stilted product placements and poorly targeted demographics waste marketing spend. As a mid-50s married couple, we use and support brands that our peers appreciate, find useful and deliver as described.
Our authentic storytelling comes from real-world usage to bring a natural and effective positive market message for your products or services. We provide solid audience metrics to help your brand team construct an effective, efficient platform for communicating with your potential or current customer base.
As a comprehensive messaging platform, we can help grow markets, expand mature products and services, as well as produce meaningful input on future offerings.
US, UK, and European Market
We understand the marketing model for recreational vehicle, camper / caravan, motorhome, travel, and related leisure products and services.
As a vanlife influencer, our social / podcast outlets speak to an audience that is highly motivated with above average disposable income and is already in the market. As Americans living and traveling in Europe, we speak across geographies to a wide market reach.
In Europe alone, this segment is growing to over € 8.9 Billion in the next year. This growth will mean larger consumer purchases for both base products (motorhomes, campers, caravans, RVs) as well as supporting services and products.
Vanlife Influencer / Brand Ambassador
Our messaging is positive and proactive. We drive engagement through authentic stories and relatable experiences that showcase and emphasize a wide range of direct and indirect offerings:
Products:
- Camping / Leisure Goods
- Campsite Furniture
- Cooking Equipment
- Camping / Caravan Accessories
- Campsite Comfort
- Safety / Security
- Tools and Technology
- Power Tools
- Cellular / Satellite Communications
- Sporting Equipment
- Shoes and Clothing
- E-Bikes
- Boats / Kayaks
- Van Build / Aftermarket Upgrade
- Solar Panels / Lithium Batteries
- Electrical System Components
- Internal / External Lighting
- Waste Management
- Water Purification
Services
- Campervan Sales / Service
- Recreational Vehicle Rental
- Campsites – Europe and UK
- Financial Services (Insurance / Banking)
- Technical Services (Design / Build)
- Local and Regional Tourist Boards
- Restaurants / Hotels (Including VBRO and Airbnb)
Message us at: brands@new-nomads.com
Average Owner Age
48-54 Years Old
As the GenX population moves from parenting to empty-nesters and grandparents, they are becoming more mobile. With time on their hands, they are looking to change their perspective, while keeping the comforts of home.
90% of respondents indicated that using a motorhome or campervan was the best way to visit / spend time with family members.
Average Owner Annual Income
68.000 Per Capita (Europe)
Making plans and transitioning to the next phase in their lives, the average camper / caravan owner brings home well above the median income for their regions. Looking toward a mobile near-term lifestyle, they are able and ready to use services, make purchases and invest in long-term, high-ticket items.
The European leisure vehicle owner is expected to increase their annual spend on related products / services by 18.7&% by 2027.
Market Reach (US / UK)
40 Million Owners
Representing over 9 million households, the market is growing in a post COVID world. Growth across all markets is expected to meet or exceed targets.
16.5% of respondents indicated that will trade-in or upgrade their leisure vehicle within the next 24-36 months.
Market Size (Europe)
8.9 Billion (2022)
Making plans and transitioning to the next phase in their lives, the average camper / caravan owner brings home well above the median income for their regions. Looking toward a mobile near-term lifestyle, they are able and ready to use services, make purchases and invest in long-term, high-ticket items.
The European leisure vehicle market is expected to grow to
€ 45.9 billion by 2027.
